Everywhere we turn at the moment, the massive explosion in “big data” affects us. In the consumer goods industry, data that was simply inaccessible a few years ago appears to be coming out of the woodwork. I wonder if managers can keep up.  In the last year I’ve heard marketing and sales managers complain frequently of their team’s inability to manage, work with and use the consumer and shopper insight they have available – Big data is causing a big headache! [Read more…]