3 reasons for getting serious about online retail now!

Most manufacturers I speak to don’t have a strategy for developing online retail channels. Very few have a dedicated team working on online at all and even fewer take online retail seriously as a sales channel. For most online retail is just too small, perceived to be irrelevant or it’s considered as ‘being done’ as part of the management of key customers who already sell through web-sites. But here are three reasons why you need to get very serious about online retail very quickly. [Read more…]

Does your shopper marketing begin and end in-store? Big mistake!

Shopper marketing is gaining momentum as consumer and trade marketers recognize the potential to gain sustainable results in terms of profitability, brand value, and customer relationships. And that’s great! We’re thrilled that the industry is waking up to the reality that the old system isn’t working. We’ve been working at shopper marketing long enough to know that, when done correctly, the results are transformational. [Read more…]